BEST way to promote PDF’s with Twitter/Instagram and convert people

Written by  on September 18, 2017 

I have self written PDF files with guides, incentives and calls to action – free yet useful info to warm up potential customers and send them to my website where I can continue warming them up and, hopefuly, convert them.

QUESTIONs: Is it effective to promote free PDF files on twitter and instagram only by following people? How often people even download these? Or is it better just to send them to articles and push through sales funnel from there?

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